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Channel: Jacqueline Zote, Author at Sprout Social
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Instagram statistics you need to know for 2024 [Updated]

You may be constantly monitoring your Instagram performance. But your brand’s numbers alone aren’t enough to give you a complete picture. You need to stay updated with the latest Instagram statistics...

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Top 18 social media management tools for businesses in 2024

Social media marketing is more than just posting content and hoping for engagements. It’s maintaining an active presence and building a strong brand community. And it’s monitoring conversations to...

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25 YouTube stats marketers should know in 2024 [Updated]

Marketing on YouTube is more than just pumping out videos and hoping for views. You need to have a solid understanding of the platform and who uses it, so you know what to create. The latest YouTube...

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What is social commerce? Stats, trends and tips marketers should know for 2024

Online shopping has gone social. Imagine scrolling through Instagram, finding something you love. You complete your purchase all within the app and avoid navigating to a product landing page. That’s...

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11 YouTube analytics tools to improve your marketing in 2024

Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to...

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7 effective social media automation tools to use in 2024

Effective social media marketing is more than just posting great content regularly. It requires closely monitoring your messages and providing timely responses. This aspect of social media management...

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40 Twitter (X) stats to know in marketing in 2024

From celebrity news to election discussions—there’s only one place to go to keep up with what’s going on around the world. Despite significant changes, Twitter (rebranded as “X”) is still the hub of...

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How to schedule a post on Facebook in 2024

It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, unless you’re continuously...

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The ultimate list of customer engagement metrics to monitor

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your...

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How to get verified on Facebook: Your step-by-step guide

As a brand or business, building credibility with your online audience should be part of your Facebook marketing strategy. Learning how to get verified on Facebook is a great way to do this. A Facebook...

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